But even with decent traffic, something wasn’t clicking. The bounce rate was high, the site was slow, and shoppers didn’t know which products were right for them. They came to us to fix the experience and help turn visits into actual sales.
Task in Hand
We were brought in to improve their conversion rate by identifying blockers in the shopping experience and making it easier for users to browse and buy the right products.
Approach
We started by looking at real user behavior and data to find where people were dropping off and why. Then we fixed what mattered most.
1. Funnel and Behavior Audit
We began by analyzing their Google Analytics and heatmaps. The data showed major drop-offs on product pages and during checkout. We also found that returning visitors were struggling to navigate the product catalog and weren’t adding items to cart.
2. Made Product Discovery Easier
We reorganized the product layout and added filters like skin type, concern, and routine step. This helped first-time visitors quickly find what suited them. We also added links between related products to guide them better.
3. Fixed the Checkout Flow
The checkout had too many steps and distractions. We made it cleaner and quicker by cutting extra fields, adding trust signals, and showing a simple progress bar.
4. Improved the Mobile Experience
A lot of people were using the site on their phones, but the mobile version was clunky. We redesigned the key pages to load faster and made buttons and text easier to tap and read.
5. Updated Product Descriptions and Banners
We rewrote the product content so it was clear, helpful, and easy to understand. We also added short notes like “Best for dry skin” to help people choose. Banners on the homepage were updated to guide shoppers toward top picks and offers.
Results
More People Bought
Conversion rate went up by 22 percent. The site was easier to use, so more people felt confident buying.
More Checkouts Were Completed
With a simpler checkout, 30 percent more users finished their purchase.
Mobile Shopping Got Easier
Add-to-cart rates on mobile jumped by 50 percent. The smoother layout helped people shop without frustration.
