Can we track email addresses in Google Analytics?
Let’s track email addresses in a custom field.
Collecting email addresses is against Google’s rules. If we need a user ID, we must hash the value before capturing it in GA.
2. Collecting Only Necessary Data
We collect only the data you need. More data isn’t always better. Collecting unnecessary data can be risky and unhelpful. We focus on capturing important data points to get the best insights.
We want to track every click.
Let’s set up automated click-tracking.
For a banking website, tracking every click might capture sensitive information. Let’s focus on important user actions and design a smart tracking strategy.
3. Staying Informed on Privacy Laws
We keep up with privacy laws to ensure compliance and protect our clients. We understand global data privacy laws and their impact on our clients’ businesses.
Do we need to comply with GDPR?
We’re a US company, so GDPR doesn’t apply.
Even as a US company, you have EU visitors. Let’s review visitor data and help determine the best privacy policy while keeping you informed of upcoming US privacy laws.
We uphold the highest standards of data accuracy, transparency, and clear communication, ensuring that your insights are both reliable and actionable.
We make sure your data is accurate and reliable. Good data leads to good insights. We design, implement, and check data collection to ensure it is correct and useful.
This data point seems off.
The report is due, just send it.
Note the issue in the analysis, explain its impact, and recommend a fix.
2. Avoiding Data Misinterpretation
We never mislead with data. We provide clear and accurate data interpretations without bias.
Visitors aren’t clicking on the homepage carousel.
Report conversion rate instead to look better.
Explain that visitors don’t interact with the carousel and suggest other focus areas for better conversion.
We provide clear, simple documentation to make sure clients understand their data collection and can interpret it accurately.
We need to understand our data collection details.
Check the configurations in the tag manager.
Create simple documentation for every implementation so everyone understands and accurately interprets the data.
We value transparency and trust, ensuring that our communication is always straightforward, even when delivering tough news.
1. Telling the Truth, Even When It’s Bad News
We promise to tell the truth, even when the news isn’t good. We believe in providing honest feedback and recommendations, rather than misleading reports.
How much have conversion rates increased since the site revamp?
Highlight a short period with positive data.
Report that users are getting stuck on the billing page and suggest A/B testing to improve conversion.
2. Accountability for Mistakes
We own up to our mistakes and take steps to correct them, maintaining transparency with our clients.
Client published data layer changes early, and the tag manager updates aren’t live yet.
Fix it quietly before they notice.
Explain the issue, its impact, and the resolution timeline to the client.
3. Following the Golden Rule
We advise clients as we would our own business, aiming for long-term success and integrity.
The client’s data requires cleanup but they don’t want to upgrade tracking.
Explain the long-term benefits of upgrading tracking and show cleaned-up report examples to help them decide.
We follow this code of ethics to protect our clients, their customers, and ourselves. Our goal is to build trust and strengthen relationships with everyone we work with.
