Our client is a growing flower delivery brand in the US. They sell curated bouquets for birthdays, anniversaries, and everyday moments through their Shopify store. But behind the scenes, their tracking setup was falling apart. Events were double-counting, some conversions weren’t showing up, and the marketing team didn’t know what data to trust.
They reached out for help fixing their tracking and understanding what was actually going on in their funnel.
Task in Hand
They needed us to clean up Google Tag Manager, fix their broken analytics, and figure out why so many customers were dropping off at checkout.
Approach
First, we fixed their messy tracking so the numbers started making sense. With clean data in place, we could finally see where customers were dropping off and what was getting in their way.
1. Full Tag Manager Audit
We reviewed their GTM setup and found duplicate tags, conflicting triggers, and outdated code. It was no surprise their numbers never matched.
2. Fixing eCommerce Tracking
We rebuilt product view, add to cart, and purchase events with clean tracking using GA4 and GTM. Every action was tracked properly and tied to revenue.
3. Funnel Drop-Off Analysis
Once the data was clean, we used it to study their funnel. We found major drop-offs during shipping selection and discount code entry where users got confused or gave up.
4. Clear Reporting Setup
We created an easy-to-read dashboard that showed live funnel performance. Now the marketing team could see what worked and what needed fixing, all in one place.
Results
Accurate Tracking
With broken tags removed and new events set up, their data finally made sense.
Checkout Fixes That Worked
Based on our funnel review, they simplified the shipping step and reworked the promo code logic. This led to more completed checkouts.
Smarter Marketing Decisions
Their team could now act on clean and trusted numbers instead of guessing.
