Our client is a US-based herbal wellness brand with a strong reputation for natural remedies and daily wellness products. Their online store had a wide catalog with dozens of options, but customers often felt overwhelmed and unsure what to pick. As a result, many were browsing but not buying.
They reached out to us to simplify the shopping experience and improve conversions by helping users find the right products faster.
Task in Hand
The goal was to remove friction from product discovery. We needed to organize the catalog, add helpful filters, and make it easier for first-time visitors to choose what suited them.
Approach
We started by looking at how visitors were navigating the store. Many users bounced around pages without adding anything to the cart. It was clear they needed more guidance.
1. Catalog Audit
We reviewed how products were structured and grouped. Similar items were scattered across different sections, and category logic was inconsistent.
2. Building Better Filters
We introduced filters for use case, concern, ingredients, and daily routine so shoppers could narrow down quickly and find what fit their needs.
3. Improving Internal Linking
We added product recommendations and “shop the routine” bundles to guide users deeper into the catalog and keep them exploring.
4. Lighter Content Tweaks
We simplified descriptions and added customer questions that helped shoppers understand what each product did fast.
Results
Clearer Product Paths
First-time users were able to filter and find relevant products without confusion.
More Cart Adds
The add-to-cart rate improved by 27 percent within the first month.
Lower Bounce Rate
Visitors were spending more time on product pages and exploring more options, not just landing and leaving.
