Our client, an online retailer of pet supplies store, struggled to convert website visitors into customers. Despite offering a wide range of products, they faced high cart abandonment rates and had limited understanding of customer behavior.
Task in Hand
Our job was to analyze the sales process, find where customers were leaving, and make changes to increase sales and reduce cart abandonment.
Approach
1. Funnel Analytics
We started by looking at the entire customer journey from landing on the website to making a purchase. Using funnel analytics, we found key drop-off points:
- Product Pages: Many visitors viewed products but didn’t add them to their carts.
- Checkout Pages: Many visitors abandoned their carts during checkout.
2. Conversion Rate Optimization (CRO)
We applied a number of CRO techniques based on funnel analytics, such as:
- Product Page Enhancements: Added high-quality photos, updated product descriptions, and customer reviews to raise add-to-cart rates.
- Checkout Process Simplification: Streamlined the checkout procedure by cutting down on stages and adding a guest checkout option.
- Personalized Recommendations: More AI-driven suggestions were used to make suitable product recommendations depending on user activity.
- A/B Testing: To determine the most successful combinations, several iterations of CTA buttons, landing page designs, and promotional banners were tested.
3. Looker Reports
We created interactive dashboards in Looker to give a clear view of the data. These reports included:
- Real-Time Data Visualization: Monitoring real-time key performance indicators (KPIs).
- Conversion Metrics: Assessing the impact of various approaches and how they affect conversion rates.
4. Training and Support
Tracking the performance of different strategies and their impact on conversion rates.
- Training Sessions: Conducted detailed training sessions on using Looker and understanding the reports.
- Continuous Assistance: Provided ongoing support to address any issues and keep the dashboards updated with business needs.
Results
The company achieved:
Increased Conversion Rate
In just two months, a 20% rise in conversion rates.
Reduced Cart Abandonment
Cart abandonment rates dropped by 15%.
Data-Driven Decisions
Looker reports provided clear insights, helping the team make informed decisions and continue improving the site.