This client is a growing shoe brand in the US selling direct to customers through their own website. Their products are known for being stylish and easy to wear. They ran ads across Google, Facebook, and through influencers. But even with good sales, they didn’t really know how much it cost to get a customer. The numbers were all over the place and decisions were being made by gut feeling.
They came to us to help them figure it out and build a system that shows what they’re spending and what they’re getting in return.
Task in Hand
Set up one clear place where the team could see customer acquisition cost across all channels. The goal was to stop the confusion and help them plan better.
Approach
We focused on keeping things clear and useful.
1. Checked Their Current Reports
We looked at how they were tracking things across Facebook, Google, and Shopify. The data was not connected and none of it lined up.
2. Pulled All the Data Together
We brought in costs from ads, influencer deals, and commissions into one system. Then we connected it with actual sales from their store.
3. Built a Simple Dashboard
We made a clean and easy-to-use dashboard showing how much it costs to get a customer. It showed where the money was going and which channels were worth it.
4. Trained the Team
We showed their team how to use the new reports and stayed available for small changes and updates.
Results
Real Numbers, Not Guesses
They now had one clear number for customer acquisition cost. No more jumping between tools or guessing what was true.
Smarter Budgeting
They could finally see which channels were working and which ones needed to go. Budget shifts became easy and data-backed.
More Profits Without More Spend
By moving money to better-performing ads, they started seeing better returns without increasing the budget.
